Episode 3: Exploring the Future of Hemp Beverages
In Episode 3 of MC Talk, Bret is joined by special guests Benjamin Larson (Vertosa) & Erik Knutson (Keef Brands) to discuss the unique opportunities and challenges in the beverage category of the cannabis industry. Together, they explain the unique opportunities and challenges in this booming category, including how beverages can help break down stigma and drive conversations about cannabis.
The episode explores the differences between marijuana and hemp beverages, and whether the hemp sector could play a role in driving towards full legalization. With the beverage category rapidly expanding, there’s potential for even more growth with established distribution channels and regulatory frameworks in place.
However, there are obstacles to overcome, from complex state regulations to localized production challenges and serving size restrictions. Tune in to learn more about the future of hemp beverages and their potential impact on the industry!
Meet The Host
Bret Worley
CEO and President of MC Nutraceuticals, Bret Worley, is a leading figure in the hemp-derived cannabinoids industry. MC Talk was driven by his passion for sharing expertise on various hemp-related topics. His focus spans from educating on hemp-derived cannabinoids and consumer safety to discussing the economics of the industry, the Farm Bill, regulatory affairs, and the future of hemp. He also advocates for collaboration between the hemp and cannabis sectors.
This Week’s Guests:Â
Benjamin Larson
Benjamin Larson is the CEO of Vertosa, a science-first cannabis company that creates the most effective and reliable active ingredients for infused products. Prior to Vertosa, Mr. Larson co-founded Gateway Incubator, California’s first business accelerator and co-working space dedicated to the emerging cannabis industry. He’s a Director and Mentor at Founder Institute where he formerly managed global operations and helped expand the program into over 100 cities around the world. Mr. Larson is a host of the High Spirits Live podcast; a founding board member of the Cannabis Beverage Association and founding member of ATACH’s Cannabis Beverage Council; and he was recently appointed to the Board for the National Cannabis Industry Association. Mr. Larson was recognized by Forbes in 2023 as one of the 42 pioneers to watch in the green rush.
Erik Knutson
Erik Knutson is an industry leader in the cannabis and hemp sectors. As a co-founder and Executive Chairman of Keef Brands, he has played a pivotal role in pioneering innovative products and driving the company’s success in the burgeoning cannabis industry since 2010. In 2014, Knutson leveraged his industry expertise and passion for advocacy and co-founded The American Trade Association for Cannabis & Hemp (ATACH). Mr. Knutson is also an active Board Member with the Cannabis Beverage Association (CBA). With a commitment to excellence and a dedication to driving positive change, Knutson continues to be a driving force behind the evolution of the cannabis and hemp sectors. He graduated from the University of Colorado Denver School of Business.
Overview
Dive into the rapidly evolving world of hemp with “MC Talk with Bret Worley“, the ultimate podcast for industry professionals and enthusiasts. Whether you’re an entrepreneur navigating the complex legal landscape, a stakeholder keen on the economic potential of hemp, or a passionate consumer curious about the future of hemp as a functional & healthy alternative, Bret Worley (CEO of MC Nutraceuticals, the largest global supplier of cannabinoids) and his expert guests have you covered.
Each episode unpacks the complexities of the hemp industry, from economic trends and regulatory landscapes to groundbreaking news, innovations, and sustainable practices. Join Bret as he engages with pioneers and visionaries who are shaping the future of hemp, providing you with the knowledge you need to stay ahead of this ever changing industry.
Missed episode 2? To get caught up click hereÂ
Questions?
Don’t hesitate to reach out with any questions or concerns. Our experts are ready to help. Call 1.800.685.8084 or email us at MCtalk@mcnutraceuticals.comÂ
